This Cookie Policy of "KELVIN HEALTH" AD (Kelvin) concerns the behavior of visitors to the site https://www.kelvin.health (so-called users) and provides information about what cookies our site uses and how we process the information from these cookies.
The marketing activities related to the analysis of user behavior and advertising when explicit consent is provided in electronic form by ticking the bar at the bottom of the site's home page or from the "Cookie Settings" menu of this Policy are carried out by processing data that do not allow the identification of an individual (e.g. name, surname, telephone number, address, etc.), but by the activity of the user through the relevant browser through the so-called cookies or advertising banners, which contains the following data: events related to the activity of the Kelvin site (number of pages viewed on the site, products viewed on the site, searches on the Kelvin site); information related to the user's device (device type, operating system and version); approximate location derived from the IP address.
The above activities are carried out through so-called "cookies", which are used by Kelvin or by third parties - partners of Kelvin.
Cookies are small packets of information sent by website pages to a user's browser and stored on their device. In addition to cookies, Kelvin may also use pixel tags or other similar technologies in some cases.
Pixel tags are tiny images that may be included on Kelvin's sites, services, applications and communications, which typically work in conjunction with cookies. All these technologies are referred to as "cookies" in this Cookie Policy.
Kelvin uses two types of cookies: necessary and functional.
For the processing of data through cookies and advertising banners, the user must provide his express consent to the use of cookies, namely in electronic form by ticking the bar at the bottom of the home page of the Kelvin site or from the "Cookie Settings" menu.
The granting or withdrawal of consent does not apply to the use of necessary cookies, since Kelvin site cannot operate without them.
Necessary cookies ensure the functioning of the site by providing the possibility to access the profile of the respective user on the site and to process orders placed.
Functional cookies collect information about the preferences, interests and behavior of users of the site. This allows Kelvin to customize the content offered and quickly identify and fix various issues. Through these cookies, Kelvin receives information about how to make the site more convenient for users and make their stay on the site more pleasant.
Functional cookies are of two main types – analytical and advertising.
Analytical cookies collect statistical information about site traffic, such as the number of visits, page popularity, traffic sources, time spent on and off the site so that we can assess and improve the performance of our site. The data that the cookies collect is completely anonymized and users cannot be identified through it. Kelvin collects the information through analytical cookies in order to improve the user experience of the site.
Advertising cookies are created by companies Kelvin works with to improve the effectiveness of its advertising campaigns. Through them, Kelvin receives information about user interests in order to display advertisements relevant to users.
The use of websites and their cookies is a dynamic process that seeks to catch up and meet user behavior on the Internet. Therefore, at different times (campaigns, promotional periods, etc.), Kelvin may use the different websites and their cookies.
